The Loom is an e-commerce website selling women's apparel. The Loom sells handcrafted products made in India. The products include sarees, accessories, apparel, footwear and home decor. The Loom curates different designers from India. The logo and the entire branding is based on an earthy Indian traditional handcrafted look and feel.

The logo symbol is a simplistic form of a mandala and forms a very traditional symbol focusing the eye to the center forming a calm effect and at the same time reflecting the Indian roots and culture attached to it. The colors are subtle yet they add a high end earthily feeling to the entire brand. The Loom provides its customers with relaxed, comfortable, subtle clothing & accessories that are unique and connected to the Indian culture. Overall the branding aims to achieve a classy, minimal, soothing and an earthy look.