Glow is a Fresh, Raw, Natural juice and smoothie bar based out of Cairo, Egypt. Glow products are delivered directly to your doorstep every morning, or directly to your place of work. Glow uses only the highest quality and healthiest ingredients in order to make sure that you get all the nutrients you need to sustain you through the day. The brief was to design the identity system with label designs for Glow juices and smoothies. The entire branding is inspired by the raw and natural look and feels which we have achieved visually by the hand drawn style of illustration and logo too. The branding conveys the following emotions: Natural, Trustworthy, playful, Approachable and Convenient.