Seqlo

Branding and packaging design we have been working on for Seqlo. A company that makes testing kits using Real-time PCR techniques for species identification in meat, milk, etc, for pathogen detection to determine the contamination in food as well as GMO identification, animal and environmental detection.

We wanted to build a brand that reflects technology wanting to break old mindsets and barriers without losing its true quality of products. A step towards change for a better future.

Clarity, precision, and helping new learners to adopt the new DNA technology is what Seqlo is about. The design direction we took kept the logo in a clean modern serif font and blended Seqlo's principles into the identity. With a serif font, it does not feel medical. It is modern and also very unique from its competitors. The brand embraces a new way of doing things.

For the visual language, we were inspired by pathogens, allergens, bacteria, and microscopic views in microbiology testing. We then created different organic shapes that look modern while keeping a modern aesthetic.